Owner is a restaurant technology company co-founded by Adam Guild and Dean Bloembergen. Guild, who dropped out of high school and later received a Thiel Fellowship, started the business in 2018 under the name ProfitBoss. It first offered reservation tools for restaurant chains, then pivoted to online ordering when the pandemic shut down dining rooms in 2020, and was renamed Owner.com in 2021.
Owner now provides an all-in-one platform that helps independent restaurants compete with big brands online, including AI-powered websites, SEO, online ordering, delivery, branded mobile apps, loyalty programs, automated marketing, and a point-of-sale system. It works with more than 10,000 restaurants and is headquartered in Palo Alto, California. The company is venture-backed and reached a $1 billion valuation in 2025.
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