The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Wirecutter is seeking an editor to lead programming and personalization for our ecommerce initiatives, with a particular emphasis on the Wirecutter Store. You will be the editorial lead for how we talk about the Store — crafting language, frameworks, and campaigns that invite readers in, explain what the Store is, and bring them back during major editorial moments throughout the year.
As audience editor for ecommerce, programming, and personalization, you will focus on three core areas: messaging, copy, and alignment with stakeholders around big editorial moments; audience strategy, lifecycle flows, and personalization rooted in our standards; and editorial programming and email support that tightly links our journalism to new platforms.
As an audience editor, you will report to Wirecutter's deputy director of newsletters and programming, and collaborate closely with colleagues across newsletters and programming, audience at large, Wirecutter's newsroom, as well as our commerce, marketing, product, and analytics teams.
You will drive the editorial voice of Store-related messaging, build and maintain a unified promo calendar, and design tests and experiments to deepen engagement while valuing Wirecutter's standards for independence and trust.
You'll bring thoughtful editorial judgment, comfort working with data, and a sense of how lifecycle messaging, personalization, and on-site experiences can work together to serve readers.
This role has the potential to be remote, though New York City–based applicants are preferred.
This position is represented by the NewsGuild of NY.
Req-020370
The annual base pay range for this role is between:
$88,740—$98,740 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.
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