Rula is a behavioral health company founded in Los Angeles in 2019 by Josh Bruno, Gabriel Diop, and Greg Moore. It started out as Path Mental Health, a platform that connected employees, through their benefits programs, with specialized addiction treatment providers. The company later broadened its focus to general mental health care and rebranded as Rula in 2024.
Rula now runs an online platform that matches people with licensed therapists and psychiatric providers for individual, couples, family, teen, and child therapy, along with medication management. It is in-network with more than 120 insurance plans and has a network of over 23,000 providers across all 50 states. Rula handles credentialing, billing, and scheduling for its clinicians, who work as independent providers. The company is venture-backed, with investors including Sequoia Capital, and operates as a remote-first business.
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