Iterable is a customer engagement software company founded in San Francisco in 2013. It was created as a marketing automation platform and has since expanded into a system for managing communication across different stages of the customer journey.
Marketing teams can use Iterable to organize customer data, segment audiences, build automated journeys, and send messages through email, SMS, WhatsApp, mobile push, web push, in-app, and embedded channels. It also includes campaign testing, analytics, personalization, and AI tools that can assist with audience selection and content. Iterable supports a distributed workforce alongside offices in San Francisco, Denver, London, Lisbon, and Sydney.
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