HubSpot

HubSpot is a customer relationship management software company founded in Cambridge, Massachusetts, in 2006. It initially focused on “inbound marketing,” an approach based on attracting potential customers through useful online content instead of relying mainly on direct advertising or cold outreach. The company later expanded into sales software, introduced a free CRM, and became publicly traded in 2014.

Today, HubSpot combines customer data with tools for marketing, sales, support, content management, data management, billing, and payments. These products are organized into separate “Hubs” that share the same Smart CRM, allowing different teams to work from the same customer records. Its Breeze product family adds AI assistants and agents for tasks such as content creation, prospecting, data enrichment, and customer support.