Buffer is a social media software company started in the UK in 2010. The first version was a small tool for scheduling tweets, and the product later expanded to support additional social networks and a wider range of marketing tasks.
Today, Buffer provides tools for creating and scheduling posts, managing audience engagement, reviewing social media analytics, and building simple landing pages. It mainly serves creators, entrepreneurs, and small businesses. Buffer later became a fully distributed company, and its team now works remotely across several countries. The company also publishes its revenue figures, employee salaries, and other internal metrics through a public transparency dashboard.
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