Ahrefs is a software company founded in 2010 in Ukraine and currently headquartered in Singapore. It began as a tool for analyzing backlinks and grew into a broader marketing platform based on its own web crawler and search data.
Its software is used for keyword and competitor research, website audits, backlink analysis, rank tracking, content research, web analytics, and monitoring how brands appear in traditional and AI-powered search. Ahrefs also publishes free marketing courses and guides and operates Yep, a separate search engine project. The company is bootstrapped and works with a multinational team.
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